Famous Dave’s rub was the gold standard in out house for many years. My wife would put it on and in anything on the table. When I set out to make my own ‘AP’ rub, it had to be indistinguishable from Famous Dave’s. I accomplished that with a rub that had way to many ingredients in it, but it’s good!It's a BBQ chain restaurant. Their food is "meh" but the rib rub is pretty damn tasty. I've seen it at most chain stores (King Soopers./Kroger/etc.) too.